In fact, the company actually started life in 2017 as an innovator in privacy tech that guarded against the rise of face recognition. But even innocent implementations of the tech, like D-ID's 'Live Portraits', could theoretically turn malicious in the wrong hands.įortunately, this is something that D-ID has considered. Most of the big social networks, including Facebook and TikTok, have banned deepfakes, which differ from the likes of 'Deep Nostalgia' by being designed to deceive or spread false information. But since creating realistic videos from a single still image is a whole new ball game, isn't there serious potential for misuse? Cruise control Photography has been susceptible to manipulation since its birth, particularly in the post-Photoshop era. Rather than a frozen moment in time, photos are now a starting point for AI and machine learning to create infinitely tweakable alternate realities. In this sense, re-animation tech from the likes of D-ID is challenging the definition of what a photo actually is. We also have this month another public company that is very famous for photo albums and photo scanning." "We are selling to photographers and progressing fast with the largest stock footage companies. Is the tech really sufficiently cooked for professionals like that? "Yes, we are already doing that," Perry said. It's one thing impressing Twitter or TikTok with an animated photo, but quite another convincing stock photo veterans that a digitally-altered facial expression can meet their exacting standards. We can change the expression – if you want the person to be a little bit happier or look in a different direction, we can change all that in a click of a button." And two, when looking for a photo, most of the time the user doesn't find exactly what they need. "One, we can transform all their photos into videos. "For them, this can really be a game-changer for two reasons," Perry said. We're basically transforming all the photos in the world to videos – we like to say we Harry Potter-ize the world Gil Perry, D-ID But for photography, 'Live Portraits' is the big bombshell – particularly for stock photo companies. In theory, YouTubers could simply script videos in their PJs and leave the presenting to their virtual avatars. This also powers another D-ID product called 'Talking Heads', which turns text or audio into realistic videos of people talking.ĭ-ID's 'Talking Heads' feature has massive implications for movies and YouTube. "Currently, we have enough drivers, but some of our customers work to create drivers by themselves," Perry explained. Then our algorithms know how to transform landmarks, a set of points on the face of the still image, to act and move in a similar way to the landmarks or dots on the face of the driver video."Ĭrucially, the people and companies that license D-ID's tech aren't restricted to its own library of movements – they can also create their own. When a user uploads a photo, the company uses our API. "The way that the live portrait works is that we have a set of driver videos," says Perry. The reason why D-ID's 'Live Portrait' tech is so adaptable (it's being used in everything from museum apps to social networks) is because flexibility is baked into its process. And this is just the start of D-ID's re-animating ambitions. ![]() It recently added new 'drivers', or animations, including the ability to make your subject blow a kiss or nod approvingly. The internet's mixed response to 'Deep Nostalgia' (which is based on D-ID's tech) perhaps shows it hasn't fully traversed that threshold yet, but it's certainly making good headway. ![]() Basically, we cross what people call the uncanny valley." "Our algorithms know how to predict and create the missing parts that you didn't have in the photo – for example, ears, teeth, the background. "The hard part is when you have no different angles – for example, you can upload a photo which is very frontal and without teeth," he said.
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